Season 1

Milan, 1974. Art student Irene Mastrangelo, the daughter of immigrants from the South, finds a job at fashion magazine Appeal.

Fashion Milan is preparing for a big event: Krizia’s catwalk at the Triennale. When Rita doesn't show, Irene decides to take her place.

While Monica gets creative with a children’s fashion shoot in Milan, Irene travels to the Missonis’ at Sumirago to fetch some clothes for a shoot.

Irene, now single, travels to Morocco for a photo shoot for Lella Curiel. When her model falls ill she has to find a quick fix.

Rita asks Irene, who has just passed her journalism exam, to accompany her to Giorgio Armani’s studio where he is preparing the first collection in his name.

When problems with her son pull Rita away from an interview with Valentino in Rome, she asks Irene and Monica to cover for her.

Irene and Rita are invited to Idea Como, an innovative opportunity for designers and weavers to meet organized by fashion entrepreneur Beppe Modenese.

As a new competing magazine is stealing Appeal's best photographers, Irene's enthusiasm manages to motivate the editorial staff.