Choshi Electric Railway: Turning Creative Ideas into Profit

Overview

Many railway companies have suffered during the pandemic, but the Choshi Electric Railway in Chiba Prefecture made a profit for the first time in six years in 2021. This is because 80% of their sales come from non-train operations, such as selling rice crackers, track ballasts, train sounds, auctioning station names and even producing a movie. Take a look at the unique ideas implemented by the company's president to keep the company on track.