Hankyu Corporation: A Leading Private Railway Company's Business Model

Overview

Hankyu Corporation in Osaka, Japan's second largest metropolitan area, has successfully increased ridership by using diversified business strategies along their railway lines; from developing residential areas and amusement parks, to constructing a new university building and establishing the famous all-female Takarazuka Revue. See how Hankyu maintains its strong brand image with unique strategies like this, and skillfully refurbishes their old cars inside and out into new, high quality trains.