AUDEMARS PIGUET CEO: €2M WATCHES, COUNTERFEITS, AND THE SECRETS OF LUXURY WATCHMAKING

Overview

A big thank you to François-Henry Bennahmias for visiting us at LEGEND! After 29 years with Audemars Piguet, he left a lasting mark on the company, serving as CEO for 11 years. Over the course of a decade, he successfully grew revenue from €500 million to €2 billion. He came to share his journey, collaborations, and incredible anecdotes from the people he has met along the way. Now, he is embarking on a new venture: The Honorable Merchants Group.