The Underwear Boom

The Mega-Brands That Built America

S04E05
August 30, 2026 43 min

Overview

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfallβ€”transforming an unmentionable necessity into a $100 billion global industry.

Comments 0

Please log in to leave a comment.

No comments yet. Be the first to share your thoughts!