Masahisa Kogure: Serving Both Sides of the Table

Overview

TABLE FOR TWO aims to tackle the dichotomy of global obesity and hunger through a unique calorie transfer program in which healthy meals are served at the cafeterias of partner companies, with the excess calories -- 20 yen per meal -- used to support school lunches in developing countries. The brainchild of Masahisa Kogure (45), TFT now has over 700 corporate partners. But it wasn't easy to sell the idea of social contribution in Japan, as we'll hear in his discussion with Robert Campbell.