Barbie: The world's greatest influencer?

DW Documentary

S08E22
February 28, 2024 43 min

Overview

She’s available in all skin colors, she’s diverse and inclusive. Created by businesswoman Ruth Handler, unveiled in New York in 1959, Barbie’s long been a money-maker. With millions of followers on Instagram, she’s now an influencer, too. The documentary dives into the world of Barbie content creators, meets the most famous collector (who owns 18,500 dolls), and speaks to fans and feminists. Barbie: the first doll with her own career. Still, she’s an object of love and hate. More than any other toy.

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