Virtual world, real millions

The Money Programme

S2007E03
E3
June 1, 2007 30 min

Overview

Millions of people are opting out of real life and signing up to "live" in computer worlds instead - and there is a fortune to be made there by selling goods and expertise in the virtual world. Big businesses including Reebok, Nissan and Calvin Klein have spotted the potential for making real money in the virtual world.

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