Episode 1

Overview

In this special battle of the sexes edition, Sir Alan Sugar sets ten celebrities the challenge of creating a mystery product for Comic Relief. The men's team of Alan Carr , Jack Dee , Jonathan Ross , Gok Wan and Gerald Ratner take on the women's team of Ruby Wax, Patsy Palmer , Carol Vorderman , Fiona Phillips and Michelle Mone. With just three days to brand and market their idea, which group will come up trumps?