Election Campaign on the Internet - Microtargeting 2.0

ZDF Magazin Royale

S10E03
February 21, 2025 ★ 8.0 32 min

Overview

Political parties use social media platforms like Instagram and Facebook for their election campaigns. Microtargeting allows them to place personalized campaign ads—a win-win situation for the parties and the platforms. But also for voters?

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